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Instagram has undoubtedly become one of the most popular social media platforms over the years. Since its launch in 2010, Instagram has witnessed an unprecedented growth, and its user base has surpassed the 1 billion mark. The platform has given rise to influencers, brand ambassadors, and has become a hub for businesses to promote and display their products. In this article, we will delve deeper into the history of Instagram, its features, and how it has impacted social media and society.


Instagram was founded by Kevin Systrom and Mike Krieger in 2010. Initially, the app was only available on iOS devices and allowed users to upload images and apply filters, enhancing the photo’s overall aesthetic. The app’s original name was “Burbn,” and it had features for checking in, uploading photos, and creating plans. However, Systrom and Krieger realized that the app was too cluttered and decided to focus solely on photo editing and sharing.

Instagram launched on Android devices in April 2012, only six months after its initial release on iOS. This move saw the platform enjoy massive success, as it became accessible to a larger audience. In 2013, Facebook acquired Instagram for $1 billion, and its user base has continued to grow since then.


Instagram’s primary feature, as mentioned earlier, is the ability to upload photos and videos, apply filters and share them with your followers. Over the years, Instagram has vastly expanded its features. For instance, Instagram Live, Instagram Stories, IGTV, and Instagram Reels are some of the vital tools that allow users to create and publish content in various forms.

Instagram Live lets users broadcast live videos to their followers. This feature has been useful for influencers, brands, and individuals who want to connect with their audience in a more personal and direct way. During the COVID-19 pandemic, Instagram live has been especially beneficial, with many people using it to host virtual events such as concerts, yoga classes, and talk shows.

Instagram Stories is another feature that has become incredibly popular over the years. Instagram users can upload photos or videos that disappear after 24 hours. This feature has been used by influencers and businesses to advertise their products and services, as it allows them to create a sense of urgency and exclusivity.

IGTV is an app within Instagram that allows users to upload and watch long-form videos. Users can create their channels and upload videos that are up to an hour long. IGTV has become popular with influencers and businesses who want to share more in-depth content with their followers.

Instagram Reels is the newest feature to be included in Instagram. It is a short-form video feature that allows users to create 15-second videos with music, filters, and other effects. Reels have become popular with TikTok users who want to migrate to Instagram, and it has provided another platform for content creators to showcase their skills.

Impact on social media and society

Instagram has had a significant impact on social media and society as a whole. It has allowed individuals, brands, and businesses to showcase their products and services to a global audience. Additionally, it has enabled people to connect with others from various backgrounds and share their experiences and stories.

The rise of influencers on Instagram has been particularly noteworthy. Influencers are individuals who have a significant following on Instagram, and brands pay them to promote their products. Influencers have become a significant part of the advertising industry, as they can influence consumers to buy a particular product or service. According to a survey by Business Insider, the influencer market is set to reach $15 billion by 2022.

However, the rise of influencers has also given rise to criticism. Many people argue that influencers create unrealistic beauty standards, and their lifestyles are often unattainable for the average person. Additionally, many influencers have been criticized for promoting products that are harmful to their followers, such as weight loss supplements and detox teas.

The impact on mental health is another issue that has been raised with regards to Instagram. Many studies have shown that Instagram can have negative effects on mental health, especially for young people. The constant pressure to present a perfect image and the fear of missing out (FOMO) can lead to anxiety and depression.


In conclusion, Instagram has become an integral part of social media and society. It has provided a platform for businesses, brands, and individuals to showcase their products and services to a global audience. Its features, such as Instagram Stories, IGTV, and Instagram Reels, have allowed users to create and share various forms of content with their followers.

However, the platform is not without its flaws. The rise of influencers has brought about criticism regarding the unrealistic beauty standards they promote, and the impact on mental health has been a growing concern. Despite its critics, Instagram continues to be one of the most popular social media platforms, and its influence is set to continue for years to come.